From Pariah to Messiah

5 Essential Steps to Rehabilitate a Disgraced Public Figure

Photo by Thomas Charters on Unsplash

Unlike strategic public relations or crisis management, rehabilitation is not about quick thinking and hard-hitting spin. It’s about rebuilding a foundation of trust and there are tried and true methods for achieving that.

Apologizing isn’t the first step. It’s the last.

1. Mitigate the harm

In some cases, new evidence of wrongdoing will percolate into the media and punches will continue to land long after policies have changed.

2. Be like Superman

You must get comfortable with the idea that this is your fault. Quite frankly, it doesn’t matter if it is or it isn’t.

3. Activate Others

4. Let Time Pass

5. Repentance

Tech entrepreneur and political practitioner writing about communications, metamodernism and business management.

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